Find where your ad spend is leaking.

Why “not enough sales to optimize” happens

Meta needs roughly 50 conversions per week per ad set to exit its “learning phase.” This ad set isn’t hitting that, so delivery stays unstable and your cost per sale runs high — exactly what the audit shows: $145 per sale against your $65 target.

Here’s the math you’re up against. Over your 29-day window you got 8 sales — about 2 a week. To exit learning, the textbook budget is roughly target-CPA × 50 ÷ 7 ≈ $464/day. You’re spending about $40/day. So you can’t simply buy your way to 50 purchases a week — and for a product like yours, that may never be the right approach.

This week’s top moves

1. Don’t split your budget further. You have one ad set — resist launching 3–4 “test” ad sets. That divides thin conversion volume and makes learning worse. Keep everything pooled so every dollar feeds the same engine.
2. Optimize for a more common event. Since $464/day is unrealistic, aim at something that fires more often than a purchase — “Add to Cart” or “Initiate Checkout.” Letting Meta gather 50 of those a week is achievable and still teaches it who’s interested. Trade-off: a looser signal, so watch that your true cost-per-sale stays sane.

What I’d actually do, given your product

It’s a hand-lettered wedding vow keepsake at $69.99 — an emotional, considered purchase for a narrow audience (recently engaged couples). That narrowness is why purchases are sparse, and why chasing 50/week head-on is so hard — so the event switch above matters more for you than for a typical impulse-buy store.

Your page has strong trust signals — 4.9 stars across 200+ reviews. Lifting real review language into the creative tends to work for emotionally-driven products. (A suggestion to test, not a promised result.)