Precision audit + AI advisor

Find where your ad spend is leaking.

Connect your Meta ad account. Spendric finds the wasted spend, judged against your economics, in plain English, then walks you through the step-by-step fix. And it keeps checking every day after that, so you hear about the next problem the day it starts.

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No account or card required. See your full audit in minutes.

SAMPLEExample account — not your data

Health grade

How well-run the account is right now, out of 100. It starts at 100 and every problem group takes points off.

C+

78 out of 100

up 4 points since the last audit

Why this grade
Optimization setup2 ad sets with optimization issues−9

Prospecting — Engaged Couples

Interests — Wedding Planning

Ad fatigue1 ad set with ad fatigue−5

Retargeting — Recent Visitors

Audience overlap1 audience group may be competing−5

Retargeting — Recent Visitors

Spend concentration1 ad set over-concentrating spend−3
Budget & fundingnothing found in this audit0
Placementsnothing found in this audit0

22 points lost in total. A zero means nothing was found, which is not always the same as nothing being wrong: placement checks, for example, need breakdown data your export may not carry.

Grade over time

FDCBAJun '26Sep '26

Three steps to your first audit.

No setup call, no spreadsheet wrangling. Connect in a couple of clicks, or upload an export if you’d rather, and you’re reviewing findings in minutes.

  1. 1

    Connect your Meta account

    One read-only connection to your Facebook and Instagram ads. Rather not connect? Upload a CSV export instead, and we’ll show you exactly how to get it.

  2. 2

    Review your findings

    Get a prioritized, plain-English audit of where spend is leaking, measured against your own targets.

  3. 3

    Fix it, step by step

    Every finding opens into a guided fix — what to do, why, and how, specific to your account, with an AI advisor at each step.

What a complete audit looks like.

SAMPLEExample account — not your data
1

Where you stand

Three numbers and the last 30 days.

Health grade

How well-run the account is right now, out of 100. It starts at 100 and every problem group takes points off.

C+

78 out of 100

up 4 points since the last audit

Why this grade
Optimization setup2 ad sets with optimization issues−9

Prospecting — Engaged Couples

Interests — Wedding Planning

Ad fatigue1 ad set with ad fatigue−5

Retargeting — Recent Visitors

Audience overlap1 audience group may be competing−5

Retargeting — Recent Visitors

Spend concentration1 ad set over-concentrating spend−3
Budget & fundingnothing found in this audit0
Placementsnothing found in this audit0

22 points lost in total. A zero means nothing was found, which is not always the same as nothing being wrong: placement checks, for example, need breakdown data your export may not carry.

Grade over time

FDCBAJun '26Sep '26

Money above target

What your ad sets spent over what you said a sale can cost, across this audit's window.

$1,375above target

of $3,240 spent in this window

3 of 5 ad sets are carrying it.

Cost per sale

What you actually paid for a sale, against what you said you can afford.

$108target $65

30 sales in this window

$43 over your $65 target.

What you spent, day by day

Daily spend for the last 30 days, split at your target cost per sale.

$0$100$2002026-08-26 · $96 spent · 1 sale · $31 above target2026-08-26 · $96 spent · 1 sale · $31 above target2026-08-27 · $112 spent · 1 sale · $47 above target2026-08-27 · $112 spent · 1 sale · $47 above target2026-08-28 · $128 spent · 0 sales · $128 above target2026-08-29 · $88 spent · 1 sale · $23 above target2026-08-29 · $88 spent · 1 sale · $23 above target2026-08-30 · $62 spent · 1 sale · $0 above target2026-08-31 · $55 spent · 1 sale · $0 above target2026-09-01 · $104 spent · 1 sale · $39 above target2026-09-01 · $104 spent · 1 sale · $39 above target2026-09-02 · $136 spent · 1 sale · $71 above target2026-09-02 · $136 spent · 1 sale · $71 above target2026-09-03 · $148 spent · 1 sale · $83 above target2026-09-03 · $148 spent · 1 sale · $83 above target2026-09-04 · $120 spent · 0 sales · $120 above target2026-09-05 · $92 spent · 1 sale · $27 above target2026-09-05 · $92 spent · 1 sale · $27 above target2026-09-06 · $110 spent · 1 sale · $45 above target2026-09-06 · $110 spent · 1 sale · $45 above target2026-09-07 · $58 spent · 2 sales · $0 above target2026-09-08 · $99 spent · 1 sale · $34 above target2026-09-08 · $99 spent · 1 sale · $34 above target2026-09-09 · $124 spent · 1 sale · $59 above target2026-09-09 · $124 spent · 1 sale · $59 above target2026-09-10 · $131 spent · 1 sale · $66 above target2026-09-10 · $131 spent · 1 sale · $66 above target2026-09-11 · $87 spent · 0 sales · $87 above target2026-09-12 · $103 spent · 1 sale · $38 above target2026-09-12 · $103 spent · 1 sale · $38 above target2026-09-13 · $138 spent · 2 sales · $8 above target2026-09-13 · $138 spent · 2 sales · $8 above target2026-09-14 · $141 spent · 1 sale · $76 above target2026-09-14 · $141 spent · 1 sale · $76 above target2026-09-15 · $95 spent · 1 sale · $30 above target2026-09-15 · $95 spent · 1 sale · $30 above target2026-09-16 · $107 spent · 1 sale · $42 above target2026-09-16 · $107 spent · 1 sale · $42 above target2026-09-17 · $89 spent · 1 sale · $24 above target2026-09-17 · $89 spent · 1 sale · $24 above target2026-09-18 · $126 spent · 1 sale · $61 above target2026-09-18 · $126 spent · 1 sale · $61 above target2026-09-19 · $152 spent · 2 sales · $22 above target2026-09-19 · $152 spent · 2 sales · $22 above target2026-09-20 · $113 spent · 1 sale · $48 above target2026-09-20 · $113 spent · 1 sale · $48 above target2026-09-21 · $98 spent · 1 sale · $33 above target2026-09-21 · $98 spent · 1 sale · $33 above target2026-09-22 · $117 spent · 1 sale · $52 above target2026-09-22 · $117 spent · 1 sale · $52 above target2026-09-23 · $91 spent · 1 sale · $26 above target2026-09-23 · $91 spent · 1 sale · $26 above target2026-09-24 · $120 spent · 1 sale · $55 above target2026-09-24 · $120 spent · 1 sale · $55 above targetAug 26Sep 10Sep 24

what the day’s sales justify at $65 above that

Green is the spend each day’s sales justify at $65 each. Red is what they do not, and it adds up to $1,375 across these 30 measured days. Sales are counted the same way the audit counts them, so this chart and the numbers above can never disagree.

2

Why the account looks like this

The evidence behind the grade and the queue. Open any row for the detail underneath it.

Where your ad sets stand

Three states, not two. An ad set with too little spend gets no verdict at all rather than a guess.

Above target$2,610 of your spend3
On targetjudged and passing1
Too small to judgeunder $195 in spend1

An ad set needs about $195 in this window, three times your target, before a verdict means anything.

Cost per sale by campaign

Your account average is one number stretched over very different things. The same window, split by campaign.

CampaignAgainst your $65 targetCostSpend · sales
Prospecting — Cold$140$1,960 · 14
Prospecting — Engaged Couples$145$1,160 · 8
Interests — Wedding Planning$128$640 · 5
Test — Broad 25-45too small$160 · 1
Retargeting$135$810 · 6
Lookalikes$47$470 · 10

A campaign needs about $195 in spend before a cost per sale means anything.

Averages are where problems hide. Every row with a chevron opens, including the tail, so nothing is summarized away for good.

Your queuetop 5 of 5
1

Prospecting — Engaged CouplesAd set never stabilized

$640
2

Retargeting — Recent VisitorsAd fatigue

$420
3

Interests — Wedding PlanningOptimizing for the wrong action

$315
4

Retargeting — Recent VisitorsAudiences may be competing

—
5

AccountToo much riding on one ad set

—

Every finding opens into a conversation with the advisor:

Prospecting — Engaged Couples1 of 5 findings

Spent $1,160 for 8 sales, about $145 each, well over your $65 target. Meta also reports this ad set as “ad set never stabilized.”

It says there aren’t enough sales to optimize — but I don’t know how to fix that, or how to get more sales so I can optimize.
Advisor

Why “not enough sales to optimize” happens

Meta needs roughly 50 conversions per week per ad set to exit its “learning phase.” This ad set isn’t hitting that, so delivery stays unstable and your cost per sale runs high — exactly what the audit shows: $145 per sale against your $65 target.

Here’s the math you’re up against. Over your 30-day window you got 8 sales — about 2 a week. To exit learning, the textbook budget is roughly target-CPA × 50 ÷ 7 ≈ $464/day. You’re spending about $40/day. So you can’t simply buy your way to 50 purchases a week — and for a product like yours, that may never be the right approach.

Top moves

  1. Don’t split your budget further. You have one ad set — resist launching 3–4 “test” ad sets. That divides thin conversion volume and makes learning worse. Keep everything pooled so every dollar feeds the same engine.
  2. Optimize for a more common event. Since $464/day is unrealistic, aim at something that fires more often than a purchase — “Add to Cart” or “Initiate Checkout.” Letting Meta gather 50 of those a week is achievable and still teaches it who’s interested. Trade-off: a looser signal, so watch that your true cost-per-sale stays sane.

What I’d actually do, given your product

It’s a hand-lettered wedding vow keepsake at $69.99 — an emotional, considered purchase for a narrow audience (recently engaged couples). That narrowness is why purchases are sparse, and why chasing 50/week head-on is so hard — so the event switch above matters more for you than for a typical impulse-buy store.

Your page has strong trust signals — 4.9 stars across 200+ reviews. Lifting real review language into the creative tends to work for emotionally-driven products. (A suggestion to test, not a promised result.)

Your free audit is today’s results. At Spendric, we watch every day.

Spendric audits your connected Meta account every day and tells you the same day something changes. Get notified by text, email, or both, so you can act immediately.

Your ads don’t take a day off. Neither do we.

How Meta is spending your budget
  • Not enough sales to optimize
  • Too much riding on one ad set
  • Creative may be wearing out
  • Ad fatigue
  • Cross ad set cannibalization
  • Audiences may be competing
  • Ad set never stabilized
  • Keeps having to start over
  • A placement is wasting budget
Money against your targets
  • Costing more per sale than your target
  • Your account passed its spend cap
  • An ad set passed its spend cap
  • Spend jumped on one day
Something has broken
  • Spendric can't reach your Meta account
  • Meta rejected an ad set
  • Nothing spent at all
  • Spend stopped
What changed since last time
  • Your account health slipped
  • Cost per sale improved
  • Nothing new to flag
  • A new ad set started running

As a Meta advertiser, your card is charged as you spend, each time you hit your billing threshold. By the time a problem surfaces in your own reporting, that money is already gone. Finding out in a day instead of a month is the Spendric difference.

Every problem we flag comes with the step-by-step fix, not just the bad news.

Interact with an intelligent AI advisor tuned to your account.

Ask it anything about this audit. It answers from your findings, your numbers, your website, and knowledge of what works today.

Not sure where to start? Try things like:

  • Why is my cost per sale so high?
  • Should I pause this ad set or fix it?
  • How do I get out of the learning phase?
  • Give me a few ad ideas for my product.
EXAMPLEAn illustration of the kind of answer you get, not a real account
My Vow Keepsake — Broad ad set is my best performer. Should I raise its budget?
Advisor

Not by much, and not yet. That ad set is at $61 per sale against your $65 target, so it is your only one earning its budget — but it got 11 sales in the last 29 days, which is under Meta’s learning threshold. A big jump restarts learning and you lose the performance you are trying to buy more of. Raise it about 20% and leave it a week. The budget I would move is the $340 sitting in Retargeting — Site Visitors 180d, which has spent for nine days without a sale.

Real progress, honestly measured.

Every audit grades your account, then tracks how it moves as you act on what it finds. You make the calls — it shows whether they worked.

C+C+B−BB+MayJunJulAugSep
Grade since May
C+ → B+
Open findings
9 → 3
Avg cost per sale
$94 → $71

Grades reflect the sample account’s own targets. Spendric measures the change.

Start your first audit (no card)

Start free for 14 days.

Run your full audit and ask the AI advisor anything before you pay a cent. Spendric continues to audit your connected account daily and notifies you by text, email, or both when we find a problem. Then, we give you the step-by-step solutions to fix it. They’re your ad dollars. It’s time to keep more of them.

Solo
$99 /month

or $990/year

1 brand included

Create free account
Studio
$199 /month

or $1,990/year

5 brands included

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Agency
$399 /month

or $3,990/year

15 brands included

Create free account
Agency+
$799 /month

or $7,990/year

40 brands included

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Every plan includes

  • Step-by-step fixes for every problem we flag
  • Plain-English findings, prioritized
  • Flags overspend vs your CPA/AOV targets
  • Daily ad-spend audits for connected accounts
  • Email and text notifications when something needs your attention
  • Catches worsening campaigns early
  • AI advisor that explains the why behind each fix
  • A grade that tracks over time
  • Audit-over-audit tracking
  • Ad ideas from your real trends
  • Client-ready PDF summaries

Every plan includes the same features and a 14-day free trial. Annual saves you two months. Need more brands than your plan includes? Extra brands are $39/month each. Managing more than 40 brands? Contact us.

Spendric is a Meta and Facebook ad-spend audit. It finds wasted spend judged against your own economics, in plain English.